How Do 3 Million Independent Artists Reach 80 Million Music Lovers? Through Their Fans.
MusicDish Network artist Yohany uses P2P Street Team file sharing software to capture free publicity and CD sales.

DALLAS AND NEW YORK, USA, November 29, 2004 – RazorPop launched its P2P (Peer to Peer) Street Team program today with Musicdish Network artist Yohany. The program features customizable TrustyFiles file sharing software that makes it easy for artists to promote and sell their music and other digital files through their fans. More information is at http://www.P2PStreetTeam.com.

The MusicDish Network's partnership with RazorPop offers multiple benefits to independent artists.
     > SATURATED MARKETING. Artists benefit from the aggregated traffic and resources of the MusicDish Network's community of over 200 music sites, radio stations and magazines.
     > REACH. Artists get access to 80 million file sharers.
     > SALES. Artists can promote and sell their free and secured music, video, game, shareware, and other digital files, CDs, DVDs, tickets, subscriptions, and merchandise to P2P users.
     > BRANDING. Artists add their logo and web link for prominent display on the software application window.
     > NEW CUSTOMERS. File sharing is the ultimate viral referral program. When P2P users download artist files they’re automatically shared with and distributed to other users on the P2P networks.
     > FAMILIARITY. Many artists already have street teams that help them promote their music.

Yohany's co-branded MusicDish Network P2P software will link users to her website (http://www.yohany.com) in one click, providing branding on her fans' desktop and making it easy for fans to try her music and buy her CD. The application will encourage users to download and share the just released music video for her club pounding single "At The Bar," as well as feature contests for a chance to win her album "All That I Want." The application will also feature highlights from the MusicDish Network. Yohany's P2P software can be downloaded at http://www.musicdish.net/P2P/.

"The P2P Street Team leverages consumers' desktops and their favorite application - file sharing," commented MusicDish Network founder Eric de Fontenay. "It provides a unique opportunity for artists to brand themselves and mobilize their fans. Most independent artists are making large quantities of their music available for download and sharing without deriving any real benefit from this giveaway. Yohany's MusicDish Network P2P software will allow her to not only capture real benefits, but also open a direct channel to her fans."

The launch will be supported by an extensive viral marketing campaign. In addition to syndicated features and banners throughout the MusicDish Network's community of websites, webradio stations and print magazines, the campaign will reach out to her fans through an online street team campaign targeting leading eGroups, forums, and messageboards.

Yohany represents the first of many planned p2p initiatives for MusicDish Network artists as well as partners. Eric de Fontenay added "Artist-industry partnerships such as this one are what's required if independent artists are to have any hope of gaining any traction in establishing their brand. By leveraging the MusicDish Network's combined resources with our partnership with RazorPop, we will be able to open an entirely new channel for independent artists to market and sell their music."

Marc Freedman, RazorPop founder and CEO, said “The P2P Street Team ushers in the next generation of artist promotions. There has been a lot of press lately about the file sharing networks being used by top record labels like SonyBMG and Universal Music and major artists like Heart, Steve Winwood, and Sananda Maitreya.

“But a key sector has been left out - the independent artist. By some estimates there are three million musicians, a huge market. The P2P Street Team delivers what the indies need – a simple Do-It-Yourself program that builds on the street teams many artists have already developed. If an artist doesn’t have a street team yet, he can just as easily offer the P2P software on his web site to his fans and Internet visitors.”

RazorPop developed TrustyFiles Affiliate Customizer software for the P2P Street Team program. The free Customizer can be used by bands, video producers, software developers, photographers, models, authors, and all content providers to brand TrustyFiles P2P file sharing software as their own.

TrustyFiles High Performance File Sharing software is the leading multiple network P2P software. TrustyFiles searches and downloads hundreds of millions of files over the Kazaa/Fast Track, Gnutella, Gnutella 2, and Bit Torrent P2P file sharing networks, as well as the Web. TrustyFiles users share files with Kazaa, Grokster, Morpheus, Limewire, Bearshare, Shareaza, Bit Torrent, and many other P2P clients. TrustyFiles is FREE with NO spyware and NO additional bundled software and can be downloaded from http://www.TrustyFiles.com.

ABOUT MUSICDISH NETWORK

The MusicDish Network (http://www.MusicDish.net) is a unique web music platform gathering hundreds of music-related websites and webradio programmers. Relying on its veteran creatives team, web-ready content from full-feature profile to banners are created and distributed through the MusicDish Network's extensive list of affiliated sites and webradio stations, key partners such as RazorPop, TrakHeadz and All Access Magazine as well as targeting message boards, group sites, and blogs.

Since its launch in 2002, the MusicDish Network has conducted over 200 artists marketing campaigns, working with:
     - Labels such as Eagle Rock Entertainment, Valley Entertainment, Boosweet Records, Chocolate FireGuard Music, Centron Music, City Canyon Records, For Reel Entertainment, Motema Music.
     - Music companies such as Focus Marketing, Got Game Entertainment, Har-Bal, INgrooves, It's About Music, Virtual Studio Systems.
     - Promoters/PR agencies like Buzzplant, Buzz Publicity, Evolution Promotion, Rainmaker Publicity.

RazorPop (http://RazorPop.com) is an Internet marketing, technology, and entertainment company. RazorPop develops innovative software, services, and networks for digital entertainment consumers and businesses that want to reach them. RazorPop's flagship consumer product is TrustyFiles High Performance File Sharing software (http://TrustyFiles.com), the leading multi-network client (eDonkey, Overnet, Bit Torrent, Gnutella, Gnutella 2, and Kazaa/Fast Track).

RazorPop’s BrandedP2P program enables major artists, entertainment companies and distributors, consumer marketers and advertisers, and tech companies to leverage the 80 million strong P2P market. Companies can brand the software and customize the client and networks, whether open or closed, private or public, and with whatever filtering or other third party software is required. .

RazorPop properties include TopP2P (http://TopP2P.com) for free and legal downloads. CEO Marc Freedman writes the P2P Insider’s Blog at http://p2p-weblog.com/. RazorPop was founded in January 2001 by visionary Marc Freedman and is based in Dallas, Texas.

RazorPop is a member of the Distributed Computing Industry Association (DCIA). The DCIA (http://www.dcia.info) advances the adoption of distributed computing technologies and the commercial development of business models based on them.